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Apprenticeship Level 4
Public Relations & Communications Assistant

Female Speaker

Duration: 16 Months

Level: 4
Who is this for: Marketing Apprenticeships

How to Apply: Please check with your line manager before Applying. 

Course Overview

This apprenticeship a variety of subject such as:

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  • Introduction – Essentials of PR and Communications: Intro to PR and Comms; Organisational Structure and Strategy; Communication Strategy

  • Module 1 – Internal and External Media: Press office; Adapting comms for internal and external purposes; Reputational risk; Codes of practice; Evaluation of media

  • Module 2 – Digital Media: Social media channels; Video; Infographics; IT packages; Codes of conduct Evaluation of digital media

  • Module 3 – Written Communications: Press releases, Copy, Newsletters, Blogs, Codes of conduct; Evaluation of written communications

  • Personal project work – Skills coaching, application of knowledge, EPA preparation

About

A Public Relations and Communications assistant will build, protect and maintain positive reputation for brands, organisations and individuals. Understand the role of PR today and what it takes to effectively plan and create great PR content.

Speaker in front of a Crowd
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Untitled design (32)_edited.png
Newspapers

End Point Assessment

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This comprises of:

  • Evaluation report, presentation and questions

  • Professional discussion (with portfolio)

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