Level 4 Apprenticeship
Marketing Executive
Duration: 18 Months
Level: 4
Who is this for: Marketing Apprenticeships
How to Apply: Please check with your line manager before Applying.
Course Overview
This apprenticeship a variety of subject such as:
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Marketing Concepts & Theories: Starting with the fundamentals of marketing theory and processes, apprentices will build a strong understanding of the extended marketing mix, brand positioning and the principles of stakeholder management. Apprentices will also be introduced to budget management.
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Business Understanding & Commercial Awareness: Understanding how marketing contributes to achieving wider business goals, means effective strategies and plans can be put in place. This module includes how to understand your target audience’s decision making process and influence them with creative marketing activities whilst ensuring sector specific compliance and data protection regulations are considered.
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Market Research: Understanding the market your business is in is crucial for succesful marketing. Apprentices will learn the principles of effective data-driven market research and how this can influence marketing activity. Finding valid data sources, methodologies, useage and when to use quantitative and qualitative methods.
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Products & Channels: Know your products and how to effectively market them. Apprentices will learn the basic principles of product development, the marketing landscape and how routes to market interplay most efficiently as well as the benefits of different digital and offline marketing communication channels.
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About
A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include:
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Managing and maintaining key marketing channels, including digital, offline and social media
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Planning and delivering tactical integrated marketing campaigns
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Managing the production and distribution of marketing materials
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Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
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Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
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Assisting in the achievement of brand positioning to agreed guidelines
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Organising and attending events such as conferences, seminars, receptions and exhibitions.
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