The broad purpose of the occupation is to work on research projects to generate data and insight.

 

The Market Research Executive collects, analyses and interprets information collected from participants using digital and non-digital methods.

They use qualitative techniques such as focus groups, in-depth interviews, and ethnography; quantitative techniques such as face to face/telephone/online surveys, statistical analysis; and analysis of numerical data; and secondary data analysis such as summarising, collating and synthesising existing research.

 

The Market Research Executive role is key within the research function. They support the team from the beginning to end of the research project, across a range of research duties.

 

This includes working closely with the research team to ensure project delivery in line with agreed resources and budgets.

 

As part of this role it is essential to build and maintain relationships with internal and external clients and suppliers as appropriate.