Apprenticeship Level 4
Digital Community Manager
Duration: 16 Months
Level: 4
Who is this for: Marketing Apprenticeships
How to Apply: Please check with your line manager before Applying.
Course Overview
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Key Elements covered with the apprenticeship include:
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Resilience and eSafety & Brand Strategy
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Resilience
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eSafety
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Data Protection
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Cultural differences
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Tone of voice
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Brand measurements
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Social listening
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Business Strategy​
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Commercial objectives and goals
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Competitor analysis
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Business trends
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Communication Strategy​
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Branding
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Communication plans
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Storytelling
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Neuro linguistic programming
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Communication trends
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Marketing Strategy​
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Digital marketing
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Social media
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Content management systems
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Platform policies
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Marketing trends
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Community Strategy​
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Platform policies
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Moderation
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Conflict management
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Leadership
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Diversity of thought
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Community management trends
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Data Analysis Strategy​
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Types of data
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Analysis techniques
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Reports, dashboards
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Engagement vs amplification
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Data analysis trends​
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About
Digital Community Managers facilitate online exchange, either peer to peer or between end users or customers and an organisation.
The role may relate to online services such as the games or software sectors, or to bodies with a service providing geographical focus such as local government or the fire brigade.
It often sits within the communications team but may also be part of an organisation’s technical or marketing structures, but in practice operates at speed and relatively autonomously.
Community management is of key importance to sales and/or satisfaction and the cost of a mis-step to an organisation may be financial or simply a huge loss of credibility and a tarnished brand.
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