Digital Marketer
Level 6
Duration: 36 Months
Level: 6
Who is this for: Marketing Apprenticeship
How to Apply: Please check with your line manager before Applying
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About
Evolving digital technologies are shaping the future of customer relations. How do we adapt to these changes and what can we expect from the future of digital marketing?
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Our Digital Marketer (Integrated) Degree Apprenticeship (DMDA) offers a unique blend of academic learning and practical work experience, designed to equip individuals with the skills and knowledge necessary for a successful career in the ever-evolving digital landscape.
The curriculum covers a broad spectrum of business and digital marketing topics, including digital customer insight, digital marketing planning, digital optimisation, and online campaign planning, business analytics, and organisational management.
The course is not only suited for aspiring and experienced marketers, but for those who recognises opportunities to enhance digital capabilities within the business.
Course Overview
The principal aim of the Digital Marketer Degree Apprenticeship is to provide a challenging and dynamic educational experience in which learners are developed to be self-reliant, creative, enterprising and challenging professionals, committed to academic excellence and responsive to the changing demands of a dynamic digital marketing profession and the society which it serves.
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Year one modules
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Applied Marketing
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Introduction to Management and Organisational Behaviour
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Business Analytics
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Digital Marketing Techniques
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Personal and Professional Development 1
Year two modules
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Understanding Buyers and the Customer Journey
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Web Analytics and Social Media Monitoring
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Research for Digital Marketing
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Planning Digital Campaigns
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Personal and Professional Development 2
Year three modules
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Marketing and Digital Strategy
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Digital Optimisation
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Mastering Digital Channels
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Work-Based Research Project
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Personal and Professional Development 3
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At the end of Year 3, apprentices are prepared with guidance on the EPA, including project management, research and data analysis methodologies. As part of the Gateway process, they must then submit a portfolio of evidence of their Knowledge, Skills and Behaviours in addition to a title and scope for a proposed project. Once Gateway requirements are met, the apprentice will undertake two assessments: a 4,000-word project report with a 30-minute presentation and questions a 45-minute professional discussion underpinned by their portfolio of evidence.
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