This apprenticeship a variety of subject such as:

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• Interpret the objectives of the client’s/customer’s brief

• Research ideas and concepts to meet the brief

• Identify & recommend the appropriate platform/s or channel/s to use

• Analyse the differences between media campaigns

• Ensure that the content being developed is organised and allows for efficient retrieval

• Present ideas, pitches and proposals for creative content to be further developed

• Ensure content is accessible to all end users and language best practice is applied

• Storyboard and outline script their ideas for content to be developed

• Obtain and manage media assets for use within content creation

• Understand the user experience to ensure content is focused on maximising engagement

• Write and edit copy for use in print and online

• Diversity and British values awareness

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